{"id":5255,"date":"2020-12-30T11:29:31","date_gmt":"2020-12-30T05:59:31","guid":{"rendered":"https:\/\/ziniosedge.com\/?p=5255"},"modified":"2026-02-09T10:19:45","modified_gmt":"2026-02-09T10:19:45","slug":"reward-and-customer-loyalty-program-campaign-management-platform","status":"publish","type":"case-studies","link":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/","title":{"rendered":"Reward and Customer Loyalty Program-Campaign Management Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5255\" class=\"elementor elementor-5255\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d737344 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d737344\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dc70ec\" data-id=\"4dc70ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ba28a elementor-widget elementor-widget-heading\" data-id=\"c9ba28a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Customer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e1dcb2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1dcb2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9fff2c4\" data-id=\"9fff2c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3446129 elementor-widget elementor-widget-image\" data-id=\"3446129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ziniosedge.com\/wp-content\/uploads\/2020\/07\/mahindra-retail-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-515321f\" data-id=\"515321f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a09a238 elementor-widget elementor-widget-text-editor\" data-id=\"a09a238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our Customer, Mahindra Retail, is the largest master franchisee for FirstCry.com. Mahindra Retail operates 100+ FirstCry and Mom &amp; Me stores across 45+ cities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511c4cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"511c4cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c3dd341\" data-id=\"c3dd341\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-752bddc elementor-widget elementor-widget-heading\" data-id=\"752bddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Problem Statement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d79decc\" data-id=\"d79decc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3026f72 elementor-widget elementor-widget-text-editor\" data-id=\"3026f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Mahindra Retail was looking to manage their various campaigns over a single platform.<\/li><li>Limitation for creating various campaigns over Capillary Loyalty Program platform<\/li><li>Replace complex Capillary framework with an easy authorized platform.<\/li><li>Customer feedback collection.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be0252a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be0252a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b4d9665\" data-id=\"b4d9665\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a74780 elementor-widget elementor-widget-heading\" data-id=\"8a74780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solutions Delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9779335\" data-id=\"9779335\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35be785 elementor-widget elementor-widget-text-editor\" data-id=\"35be785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Developed web-based responsive system to manage gift cards, marketing campaigns to promote products.<\/li><li>Implemented Referral point &amp; Bonus Points functionality.<\/li><li>Provided options to generate all kinds of reports to assess planned campaigns.<\/li><li>Proactive reporting, re-alignment, and execution to keep campaign activities in line with the overall direction of the business.<\/li><li>A solution to track the transaction history of Referral &amp; Bonus Points.<\/li><li>Tools &amp; Technologies used: HTML, CSS, JavaScript, RoR, AWS &amp; SMS gateway.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11424,"template":"","case_study_category":[267],"class_list":["post-5255","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_study_category-product-engineering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reward and Customer Loyalty Program-Campaign Management Platform - Zinios<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reward and Customer Loyalty Program-Campaign Management Platform - Zinios\" \/>\n<meta property=\"og:description\" content=\"About the Customer Our Customer, Mahindra Retail, is the largest master franchisee for FirstCry.com. Mahindra Retail operates 100+ FirstCry and Mom &amp; Me stores across 45+ cities. Problem Statement Mahindra Retail was looking to manage their various campaigns over a single platform. Limitation for creating various campaigns over Capillary Loyalty Program platform Replace complex Capillary [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Zinios\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T10:19:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/\",\"url\":\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/\",\"name\":\"Reward and Customer Loyalty Program-Campaign Management Platform - Zinios\",\"isPartOf\":{\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg\",\"datePublished\":\"2020-12-30T05:59:31+00:00\",\"dateModified\":\"2026-02-09T10:19:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#primaryimage\",\"url\":\"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg\",\"contentUrl\":\"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg\",\"width\":1920,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.theblufig.com\/zinios\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reward and Customer Loyalty Program-Campaign Management Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/#website\",\"url\":\"https:\/\/dev.theblufig.com\/zinios\/\",\"name\":\"Zinios\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.theblufig.com\/zinios\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/#organization\",\"name\":\"Zinios\",\"url\":\"https:\/\/dev.theblufig.com\/zinios\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2026\/02\/cropped-1v2.png\",\"contentUrl\":\"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2026\/02\/cropped-1v2.png\",\"width\":1200,\"height\":229,\"caption\":\"Zinios\"},\"image\":{\"@id\":\"https:\/\/dev.theblufig.com\/zinios\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reward and Customer Loyalty Program-Campaign Management Platform - Zinios","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Reward and Customer Loyalty Program-Campaign Management Platform - Zinios","og_description":"About the Customer Our Customer, Mahindra Retail, is the largest master franchisee for FirstCry.com. Mahindra Retail operates 100+ FirstCry and Mom &amp; Me stores across 45+ cities. Problem Statement Mahindra Retail was looking to manage their various campaigns over a single platform. Limitation for creating various campaigns over Capillary Loyalty Program platform Replace complex Capillary [&hellip;]","og_url":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/","og_site_name":"Zinios","article_modified_time":"2026-02-09T10:19:45+00:00","og_image":[{"width":1920,"height":600,"url":"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/","url":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/","name":"Reward and Customer Loyalty Program-Campaign Management Platform - Zinios","isPartOf":{"@id":"https:\/\/dev.theblufig.com\/zinios\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#primaryimage"},"image":{"@id":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg","datePublished":"2020-12-30T05:59:31+00:00","dateModified":"2026-02-09T10:19:45+00:00","breadcrumb":{"@id":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#primaryimage","url":"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg","contentUrl":"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2020\/12\/Campaign-Management-Platform1.jpg","width":1920,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/dev.theblufig.com\/zinios\/case-studies\/reward-and-customer-loyalty-program-campaign-management-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.theblufig.com\/zinios\/"},{"@type":"ListItem","position":2,"name":"Reward and Customer Loyalty Program-Campaign Management Platform"}]},{"@type":"WebSite","@id":"https:\/\/dev.theblufig.com\/zinios\/#website","url":"https:\/\/dev.theblufig.com\/zinios\/","name":"Zinios","description":"","publisher":{"@id":"https:\/\/dev.theblufig.com\/zinios\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.theblufig.com\/zinios\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.theblufig.com\/zinios\/#organization","name":"Zinios","url":"https:\/\/dev.theblufig.com\/zinios\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.theblufig.com\/zinios\/#\/schema\/logo\/image\/","url":"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2026\/02\/cropped-1v2.png","contentUrl":"https:\/\/dev.theblufig.com\/zinios\/wp-content\/uploads\/2026\/02\/cropped-1v2.png","width":1200,"height":229,"caption":"Zinios"},"image":{"@id":"https:\/\/dev.theblufig.com\/zinios\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dev.theblufig.com\/zinios\/wp-json\/wp\/v2\/case-studies\/5255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.theblufig.com\/zinios\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/dev.theblufig.com\/zinios\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/dev.theblufig.com\/zinios\/wp-json\/wp\/v2\/case-studies\/5255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.theblufig.com\/zinios\/wp-json\/wp\/v2\/media\/11424"}],"wp:attachment":[{"href":"https:\/\/dev.theblufig.com\/zinios\/wp-json\/wp\/v2\/media?parent=5255"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/dev.theblufig.com\/zinios\/wp-json\/wp\/v2\/case_study_category?post=5255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}